Once your surface has been properly prepared after priming or sanding, you’re ready for the biggest part of your project: the topcoat. At The Color Store, we offer over 3,500 exclusive Benjamin Moore® colors made from long-lasting and vibrant Gennex® colorants. With five quality interior paint lines, Benjamin Moore® allows us to provide customers with the right coverage for all of their interior projects.

Imagining the final result of your project ensures its success - you should have your desired color in mind before you even start priming. However, if you’re deciding what shade you want or are unsure of what your project needs, consider:

Bright pink can be a quirky burst of color, but be careful of using it for all four walls of a room - it can easily become overwhelming! The color of your project is therefore inherent to not only its success, but your satisfaction. Your room’s color should be a backdrop for its contents; neutral colors like grays, whites, creams, and browns are easy and common choices. If you don’t want to part with that bright flamingo pink, consider using it on an accent wall or on your accent furniture - when choosing your interior paint color, it’s better to start small.

Flat and low luster paints absorb and scatter light, making wall imperfections like cracks, bumps, and divots less noticeable. However, a paint’s ability to reflect light generally correlates with its durability. Semi-gloss and high gloss paints reflect the most light, creating a slick “sheen” that, while highlighting any wall imperfections, makes your walls much easier to clean. As such, semi-gloss and high gloss paints perform well on smooth surfaces exposed to high traffic, like bathroom, kitchen, and entryway walls that are often subject to dirt or other home messes. Use matte, eggshell, satin, and other low sheen paints in rooms that see less traffic.

Most importantly, your project’s paint should be one you love. It’s beneficial to use color psychology so your color can contribute to the overall comfort of your room. Green’s association with growth and productivity supplies your office or studio with inspiring color. Blue’s calming aura makes it a popular choice for relaxing bedrooms and intimate dining rooms. A romantic, luxurious purple creates inviting living rooms perfect for gathering guests. At The Color Store, our wide selection of paints means you’ll never be at a loss for your ideal color.

Our Benjamin Moore® interior paints include:

Protect your project’s color with the Color Lock® technology of AURA® Interior Paint. As a paint and primer together, you can significantly condense your project’s painting time. Seamless touch-ups give AURA® Interior Paint projects an attractive freshly painted look year after year.

Engineered for high-humidity environments like bathrooms and laundry rooms, AURA® Bath and Spa Paint protects both your color and walls with a smooth, matte, and mildew-resistant finish.

Regal® Select Interior Paint has delivered trusted performance to professionals and amateurs alike for over half a century. Flat, matte, eggshell, pearl, and semi-gloss sheens ensure you only see the best of your walls.

Ben® Interior Paint was specially developed to bring professional quality to amateur painters. Its smooth flow, exceptional coverage, and spatter-resistant formula makes it user-friendly at all levels.

In satin, semi-gloss, and high gloss sheens, ADVANCE® Interior Paint highlights the details of your interiors, making it ideal for smaller projects like trim, cabinets, and furniture.

Besides our Benjamin Moore® interior paints, we are also proud vendors of Axalta™, TriTech, Arborcoat®, Ready Seal®, and AkzoNobel products that allow us to be the Midwest’s premier paint resource. Call or contact us today for a color consultation or for more painting advice, or visit us in one of our three convenient locations in Omaha, Nebraska; Des Moines, Iowa; and Waukee, Iowa (coming soon). We are proud to color these communities as well as their surrounding areas.