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Choosing the Right Paint for Your Project: Exterior Paint

Color Store • April 10, 2023

The exterior of your home weathers rain and snow, the harsh summer heat, and the stiffening winter cold. Your home protects you - protect it with quality exterior paint.

A roof with half of its shingles sprayed with bright blue exterior paint while the tiles behind a worker remain brick red

Exterior paint is more than just curb appeal. It resists damaging mold and mildew; it seals your exterior wood and stone; it shields your surfaces from sun damage. At Color Store, we offer Benjamin Moore, Axalta™, TriTech, Arborcoat®, Ready Seal®, and AkzoNobel products to help our customers complete long-lasting exterior projects.

Choosing Your Exterior Paint

1. Your project

Are you painting the entire outside of your home or just your front door? The larger your project, the more paint you’ll need, but the less you - and your wallet - will want to use. Paints with excellent coverage-like those we carry from Benjamin Moore® - will reduce the number of coats you’ll need. For smaller, more complex projects, get a forgiving paint with smooth flow and superior hide; because of the harshness of the outdoors, easy touch-ups should always be on the table.

2. Your surface

The exterior of your home consists of various surfaces like wood, stucco, vinyl, metal, and masonry. It’s important to know that paints adhere better to specific surfaces better than others. For example, Coronado® Masonry Coatings seal and waterproof concrete and masonry surfaces, while Coronado® Rust-A-Void™ prevents the corrosion of your metal surfaces. Some paints, like our Benjamin Moore® Regal® Select Exterior High Build Paint, are tenacious enough for multiple characters, perfect for coordinating your outdoor paint projects. Selecting the suitable coating ensures your surface receives the right protection - at Color Store, our paint experts can help you pick a paint with your necessary level of adhesion.

3. Timing

Because your paint is exposed to the elements as soon as it’s applied, you’ll want to ensure your timing is correct - a rain shower can be a significant damper on your project! The weather also affects how easily your paint applies to your desired surface. Painting at low temperatures can change how the paint dries on your surface, causing unsightly wrinkles, discoloration, and cracks. You should generally pause your project if the temperature drops or is expected to drop to below 50°F before your paint can dry. However, some paints - such as Benjamin Moore® Regal® Select Exterior Paint - can be applied in temperatures as low as 35°F. Talk with one of our experts if you’re in a cold snap pinch. We can find a low-temperature application product for you.

4. Durability

Exterior paint should stand up to severe weather and seasonal change - a quality exterior paint job should last at least five years and, depending on your environment, up to ten or even twenty years. Therefore, investing in a dependable exterior coating like AURA® Exterior Paint is crucial, utilizing a breathable film that resists unsightly blistering and peeling. Plus, with Benjamin Moore® Color Lock®and Gennex® technology, you are ensured superior color year after year.

Contact Us

At Color Store, we only offer reliable products to our customers - because we believe your creativity shouldn’t fade after a season. Call or contact us today for more help choosing your exterior paint. We work with amateurs and professionals alike and look forward to working with you. We provide our personalized color and paint services in Omaha, Nebraska; Des Moines, Iowa; and Waukee, Iowa, as well as their surrounding communities.

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