Benjamin Moore® Interior Paint

Interior Paint

Midwest's Best Source for Interior Paint

A fresh coat of paint is an easy and inexpensive way to give a room a new look. However, the quality of interior paint you use makes a big difference. At Color Store, Inc., we carry only the best brands, including Benjamin Moore®.

Choosing a Sheen

While the color you select is essential, the sheen you choose is equally as significant. Sheens range from flat to high-gloss, and each has its place within your home. Let's talk about where each sheen performs best.

High-gloss is the easiest to clean paint sheen. It's extra-shiny and durable, making it an ideal choice for kitchens, cabinetry, and window trim. Since this sheen is very shiny, it will also show imperfections more prominently, so make sure you prep your surface properly.
Semi-gloss is another durable finish that stands up well to moisture and grease splatter, making it a particularly good choice for kitchens and bathrooms.
Satin is durable and easy to clean, but like the other higher sheens, it clearly shows mistakes and flaws and can be tricky to touch up further down the road. We recommend a satin finish for children's bedrooms and family rooms.
Eggshell finish bears its name because of its similarity to the low shine of an eggshell. This sheen covers wall imperfections, and its medium-grade durability makes it a solid choice for dining rooms and other spaces where the walls aren't touched often.
Flat paint gives off no shine and hides scuff marks and other imperfections very well. This sheen has the most pigment and provides the best coverage in a single coat, which saves time and money.

When choosing your sheen, remember that rich, dark colors have more colorant, which boosts the shine. If you're using one of these colors but don't want a high sheen, go down a step on the finish level. The higher the sheen, the higher the cost at $1 or $2 per gallon.

Benjamin Moore®: The Industry Standard

Benjamin Moore® has been setting the bar for interior and exterior paint and stain for decades. AURA® Interior Paint is a 100% acrylic formula that cleans up with soap and water. The line is available in sheens from flat to semi-gloss. All finishes feature the brand's exclusive Color Lock® technology, ensuring your paint will not rub off. Paint and primer come together in the same product to save your time and budget.

AURA® Bath & Spa Paint is mildew resistant and formulated especially for high humidity rooms. The matte finish can be washed repeatedly without color loss thanks to Color Lock® technology. Zero VOC and low odor mean you can breathe more easily while giving your bathroom a new look.

Regal® Select Interior Paint has been one of Benjamin Moore's most popular products for over half a century. The line is available in thousands of colors and features stain-release technology to get your walls spick and span with less elbow grease.

Ben® Interior Paint is the perfect choice for first-time painters. The user-friendly acrylic latex formula delivers exceptional hide; every sheen variety has zero VOC and low odor. Cleaning up is quick and easy with this spatter-resistant paint.

ADVANCE® Interior Paint is the creme de la creme of the Benjamin Moore® interior paint offerings. It provides unparalleled coverage and hides so you can spend less time painting and more time enjoying your room's new aesthetic. Available in satin, semi-gloss, and high-gloss, ADVANCE® interior paint dries to an incredibly durable, furniture-quality finish. The self-leveling formula is a breeze, and all sheens have low VOC.

How to Select a Color

With more than 3,500 available color choices, it can be challenging to narrow down your favorites. We suggest starting with samples and painting a good-sized area so you can get an authentic feel for how the color looks.

Since your room has more than one wall, apply the same sample color to opposite walls so you can see how the shade looks from different angles. Finally, take a peek at the paint at various times of day and at night with artificial lighting to ensure you love the color at all hours of the day.

Best Interior Paint In Omaha and Des Moines

As an independently operated store, Color Store Inc. is able to provide exceptional customer service that large chains cannot. We carry a wide selection of interior and exterior paint, stains, and primer. Contact us to schedule a color consultation to help you choose a hue that will create the most pleasing aesthetic in your home. We're never far from where you are with locations in Omaha, Nebraska; Des Moines, Iowa; and coming soon to Waukee, Iowa.