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Primer and Specialty Paint
Before you start any painting project, your surfaces will need to be properly prepared. Primers are the first step of getting professional-grade results, helping to seal and cover wall imperfections and providing a smooth layer for your next covering coat. Besides our Benjamin Moore® primers, The Color Store also conveniently offers job-specific specialty paints and latex floor enamels all in one local store.
Benjamin Moore® Paint Primer
Benjamin Moore® paints are renowned for the Gennex® Color Technology that makes their vibrant hues unmatched. Ensure the proper look of your Benjamin Moore® paint color with Benjamin Moore® interior and exterior primers.
Fresh Start® Interior and Exterior Primers
Fresh Start® Premium Interior Primers are acrylic and alkyd primers specially developed for exceptional adhesion and coverage.
The Fresh Start® High-Hiding All Purpose Primer offers high hide ideal for drastic color changes. Its low VOC and 100% acrylic formula can be used as a mildew-resistant coating on both interior and exterior surfaces.
Fresh Start® All-Purpose Primer is a low VOC alkyd undercoat for both interior and exterior surfaces. Its excellent adhesive ability allows for easy application. It seals a multitude of interior and exterior surfaces to cover imperfections, block tannins, and suppress stains.
The Fresh Start® Undercoater & Primer and Sealer is an interior primer that gives surfaces a smooth, protective finish and prepares them either for sanding or their next coating in as little as two hours. Its excellent enamel holdout lets your glossier topcoats shine.
Fresh Start® Deck & Siding Primer penetrates deep into new and old wood to suppress stains and tannins. It dries fast and can be recoated within a single day, providing much needed protection for decks, fences, and siding exposed to the elements.
Benjamin Moore® Professional Primers
Benjamin Moore® has developed oil, acrylic, and latex primers so paint professionals can start any job right.
Benjamin Moore® Multipurpose Primer is an acrylic primer suitable for interior and exterior surfaces. It is splatter resistant and fast-drying, and its low VOC formula allows it to be used in most areas.
Benjamin Moore® Fast-Sanding Primer features an acrylic formula that is ready to sand just one hour after application. It is an interior primer that flows and levels well for even topcoats.
Benjamin Moore® Drywall Primer is an acrylic latex specifically developed for new and old drywall. It is high-hiding with superior sealing and enamel holdout, making it ideal for covering previously painted surfaces.
INSL-X® Primers
Whether you need to cover glossy tile or seal old wood, INSL-X® Primers are developed to meet all of the interior and exterior coating needs of your home.
Alongside its excellent flow and leveling, Prime All® Multi-Surface Latex Primer Sealer is spatter-resistant and dry to the touch in under an hour, allowing contractors and amateurs alike to complete professional-grade jobs faster.
Aqua Lock® Plus Primer/Sealer is a flexible water-based primer that won’t react with old paint and can be layered over by latex or oil-based topcoats in as little as one hour. It provides a mold-resistant coating on a variety of surfaces, even those in high-humidity environments.
Prime Lock Plus is an alkyd primer that seals and prepares plaster, wood, and drywall for latex and alkyd topcoats. It adheres well even on previously painted and varnished interior and exterior surfaces.
Stix® Waterborne Bonding Primer is a versatile primer ideal for special surfaces like tile, PVC, vinyl, plastic, glass, glazed block, pre-coated siding, fiberglass, and galvanized metals that would otherwise be difficult to coat. It cures into a hard film even in low temperatures and can be layered by most topcoats.
Block Out® Exterior Tannin Blocking Primer can be used on most exterior surfaces, including the wood, metal, and masonry on the outside of your home. As a latex primer, Block Out® excels at blocking tannin stains on new and old wood and can be topcoated by latex or alkyd formulas.
The innovative formula of the INSL-X® Reduced Odor Oil-Based Primer features a low odor formula that dries to the touch in 30 minutes. It effortlessly suppresses difficult interior stains caused by water, tannins, and smoke and can be used to spot prime exterior wood, shingles, and composition siding.
The High Build Peel Bonding Primer levels out surfaces made uneven by peeling, cracking, and powdering paint. It is a versatile low-VOC water-based primer perfect for smoothing weathered surfaces.
Specialty Paints
Add an extra touch to your walls and preserve and protect all your surfaces with our Benjamin Moore® specialty paints.
INSL-X® Specialty Coatings
INSL-X® Specialty Coatings are ideal for the coating needs of specific areas of your home or business.
Cabinet Coat specialty paint supplies a factory-like finish on cabinets, shelves, doors, trim, and crown molding. Its urethane-acrylic formula revives worn furniture with a smooth satin or semi-gloss finish.
Lead Block® seals lead paint with a thick film. It can be used as a protective primer or topcoat on exterior and interior surfaces.
Waterblock® is a waterproofing acrylic coating that seals vertical exterior and interior masonry surfaces such as basement and retaining walls from water damage with a mold- and mildew-resistant coating.
The anti-rust, alcohol-based formula of Freezer Kote has been developed to be applied in sub-freezing temperatures, making it ideal for food lockers, deep freezers, and walk-in coolers.
INSL-X® Fire Retardant Paint forms a “char blanket” (intumescence) when exposed to flame. It applies and dries like a conventional latex paint, but reduces flame spread and smoke.
INSL-X® Chalkboard Paint instantly turns any interior surface into a chalkboard. Its black eggshell finish is easy to clean, making it a creative, functional wall covering in kitchens, offices, playrooms, and bedrooms.
Color-Changing Ceiling Paint goes on surfaces as a light pink color for easy visibility, and dries into a flat white finish that helps to cover ceiling imperfections. It is self-priming and spatter-resistant to reduce mess and time spent completing jobs.
Contact Us
The Color Store is a proud retailer of the leading paint and wall covering brands in the industry, offering premium Benjamin Moore® paints and TriTech paint sprayers. For more information on our primers and specialty paints, get in touch with one of our experts today. We have three locations in Des Moines, IA; Omaha, NE; and Waukee, IA (coming soon), and are proud to serve these areas and the surrounding communities. We look forward to learning more about your project!
On-screen and printer color representations may vary from actual paint colors.