Our beloved Midwest is full of color-from the vibrant communities and cities in which we choose to live and do business, to the natural hues of our gorgeous lakes, wooded areas, rivers, and plains by which we take pleasure. At Color Store, Inc we partner with premium paint retailer Benjamin Moore to share and celebrate the inspiration we draw from the great Midwest.

Join us by sharing the colors you call home. Just tag your photos with #3500Colors to have your own local color inspiration featured on the Benjamin Moore page, and be sure to follow along @benjaminmoore and us on Facebook and Instagram.

…and we have just the ones for you. You can find the beauty of the Midwest everywhere in our 3,500+ paint colors from Benjamin Moore. From the east side of Omaha to the plains and woods of Iowa, every day we’re surrounded by inspiration.

The Midwest region is home to busy cities, friendly towns, active farmlands, and gorgeous natural plains, our flowing waterways and lakes, and natural life of all shades and tones. Find a color that resonates with you and transform your home for a cozy, midwestern feel.

Deep reds are a popular choice for many folks because of its energy and classic appeal. Reds add a pop of color to front doors, accent walls, and cozy spaces and bring the warm feelings of spiced cocoa or the sensuality of a samba to your space. Caliente is infused with notes of cinnamon bringing the heat and richness of a chile pepper. King’s Red is a toasted Vermillion tone that speaks to old-school Americana and has the allure and texture of rusted metal.

Yellows come in all shades, like our beigy neutral yellow, America’s Heartland or a fun, bold coat of color like American Cheese. Yellow Spaces invokes the warmth of the sun and the sway of grain fields in the wind-perfect to adorn your walls with color and texture.

Relaxing neutrals enrobe a space in calming beiges and grays. Ice Cap is a frosted mossy green while White Down has the subtle warmth of a natural wool. Create moments of tranquility in your space or the perfect backdrop for your photos and décor.

It’s no mistake that blues and greens are some of the most popular colors for the home; They’re serene like the landscapes of the Midwest - a gently-wooded lakeshore to the flat green plains after a spring rain. Prairie Green is a cool-toned medium green with a freshness perfectly paired with white trim. Lakeside Cabin is a faded denim blue perfect for an accent wall.

The Color Store, Inc is your primary Benjamin Moore provider in the Omaha and Des Moines areas. We feature a unique selection of specialty paints, stains, wall coverings, window treatments, customized closets, and flooring. Wondering how to complete your latest project? We can help! Call one of our stores today or visit us online. We are proud to serve the Nebraska/Iowa areas, and we have locations in Omaha, NE and Des Moines and Waukee, IA.